Most of what we've done at SurveyMonkey is create a market, which I would say is much harder than trying to enter a market that already exists. But if you get it right, it can become a great business.

I think Salesforce, going public very early on before they were profitable, it made a lot of sense for them because it got customers comfortable that these guys were going to have capital and be transparent about their business.

In general, you don't want competitors to understand your business outside of telling people your revenue and profitability numbers.

If you use your old business models to restrict people, they're going to find ways to get that content the way they want it.