I am a firm believer that knowledge is power but only if it leads to comprehension.

Real search is about providing valuable information when it’s really needed to those who are actually looking for it.

Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.

What we learn from behavior economics is that the moment a metric is created it generates an incentive for people to pursue it.

A pair of eyes attached to a human brain can quickly make sense of the content presented on a web page and decide whether it has the answer it’s looking for or not in ways that a computer can't. Until now.

Ever since I was a child I have been a strong believer in the principle that to under-stand how anything works you need to take it apart and look at it in detail. This principle that worked with toys also works pretty well with search.

In few other marketing activities does the phrase “the more things change, the more they remain the same” hold as much meaning as it does in search.

Everything you see in the world around you is content of some kind. The clothes you wear, the songs you sing, the ads you watch, the food you buy, the tunes you hum and the memes you share. Everything is a signal that sends a message.