17 Quotes by David Ogilvy about Business
- Author David Ogilvy
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A good advertisement is one which sells the product without drawing attention to itself.
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- Author David Ogilvy
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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- Author David Ogilvy
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Advertising reflects the mores of society, but it does not influence them.
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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
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If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. Then you've got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible.
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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
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Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
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- Author David Ogilvy
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I always said that mega-mergers were for megalomaniacs.
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