Failure opens the door to the most powerful lessons and discoveries – but it does so only if you have the courage to accept reality and look failure in the eye.

Social context trumps reason and social context drives your behaviors with an influence akin to an invisible force. We naturally adapt our behaviors to the context.

As humans, we unconsciously embrace the group’s beliefs and behaviors without questioning them or surrender to their opinions.

We rely on our education, on our judgment and our intuition to make decisions, but sometimes we find ourselves in the most dangerous scenario we can be in as individuals or as team, when we don’t know that we don’t know but we believe we do know.