Good cover design is not only about beauty... it’s a visual sales pitch. It’s your first contact with a potential reader. Your cover only has around 3 seconds to catch a browsing reader’s attention. You want to stand out and make them pause and consider, and read the synopsis.

We can’t be everything for our book. Sometimes, we must surrender it to people who can help.It’s all about the book. It’s not a reflection of your competence.But, please ask from the right people. Hire the right people. Approach experts. Friends are great for moral support, but when you need expertise and advise, then ask the experts. Otherwise, you’d be a blind man being guided by another blind man telling you which way to go. A practice that is too common in this industry.

When you're a new author, you have a fearsome enemy. ANONYMITY. We know this, and it's our biggest fear. The fear that nobody will read our work plagues most of us, keeping us awake at nights. No matter what some authors say, we published because we want to be read.

Books have a publishing standard, and every Indie Author is responsible to their readers in making sure those standards are met or exceeded.