I want it to be able to hold up in 30 years' time. So, I'm really thinking about everything.

I think horror should never be safe, whether it's violent or non violent.

I think that horror films have a very direct relationship to the time in which they're made. The films that really strike a film with the public are very often reflecting something that everyone, consciously or unconsciously feeling - atomic age, post 9-11, post Iraq war; it's hard to predict what people are going to be afraid of.

I think characters are most terrifying when they're relatable. It's best when your most horrible characters make sense, and are believable. That's when a movie is most terrifying.

I'm not interested in going after a part. I think if someone wants me for a part and approaches me then I'll take it on a case-by-case basis and see what that part is.

The world is changing. Social media is a way to sell movies and to build a fan base. The truth is that you have followers because they know you are into it and you're funny and you like it. I think it's great.

I love movies that have that resonating scare, that really get under your skin and make you think.

Borat shows American stereotypes of Eastern Europe but it's an accurate depiction of what a certain type of American is. They think they can buy and sell these girls and then they get bought and sold.

I don't want people to feel: "Why am I watching this? It's sick and sadistic." I want people to watch and think it's scary but they can't wait to see what happens next. I also wanted to make a movie that was watchable.