5 Quotes by Emmett Shear about thinking

  • Author Emmett Shear
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    Users think they know what they want, but you get the horseless carriage effect where you're getting asked for a faster horse.

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  • Author Emmett Shear
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    You have this idea that you think is awesome. You want to have that broadest group you possibly can. You don't want to just talk to 1 type of person and learn that, you want to get familiar with the space.

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  • Author Emmett Shear
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    That's actually one of the most disappointing things about doing user interviews and user feedback, which is why I think... people don't do it. You're going to get negative news about your favorite pet feature most of the time.

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  • Author Emmett Shear
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    The other mistake I think people make is talking to who's available rather than talking to who they need to talk to.

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  • Author Emmett Shear
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    I wish I could tell you the recipe for figuring out who the target user is for your product and who your users should be, but... there isn't a recipe. It comes down to think really hard and use your judgement to figure out who you're really building this for.

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