There is a mistake technical and scientific people make. We think that if we have made a clever and thoughtful argument, based on data and smart analysis, then people will change their minds. This isn't true. If yoy want to change people's behavior, you need to touch their hearts, not just win the arguments. We call this the Oprah Winfrey rule.

We're about to see an acceleration in technological platforms that, for marketers, will be on a scale rivalled only by the arrival of color TV.

I believe that this notion of self-publishing, which is what Blogger and blogging are really about, is the next big wave of human communication. The last big wave was Web activity. Before that one it was e-mail. Instant messaging was an extension of e-mail, real-time e-mail.

We surprised ourselves this quarter. Business was much stronger than I expected.

Our business in China is not about revenue, but about serving end users.