There is a mistake technical and scientific people make. We think that if we have made a clever and thoughtful argument, based on data and smart analysis, then people will change their minds. This isn't true. If yoy want to change people's behavior, you need to touch their hearts, not just win the arguments. We call this the Oprah Winfrey rule.

You must be proud of your enemy then your enemy's successes are also your successes. Be proud of your competitors. Just dont follow them

Google dress code was: "You must wear something".

Be interested in finding the best way, not in having your way

Google is very much a not-invented-here, build-it-ourselves culture.

If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place.

Remember, when you go to YouTube, you do a search. When you go to Google, you do a search. As we get the search integrated between YouTube and Google, which we're working on, it will drive a lot of traffic into both places. So the trick, overall, is generating more searches, more uses of Google.

I use Google+, and I find the quality of the comments are very sophisticated because there is more trust inside of Google+ than there is inside of Twitter and Facebook, for example.

The more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google.