Either you run the business, or the business will run you

If a business is underperforming, then the assumptions are wrong

A “Wait and See” approach to an external factor is not strategic

Relationship Awareness: How do people interpret your business’s story

Strategy is the highest level of a plan

The goal of having a strategic document is very un-strategic

If you do not communicate the strategy to staff, you are ensuring you will waste their genius

A 3% budget increase is a timid goal in a business environment where timidity/ irresoluteness loses

Moves and countermoves are not quite strategic