"Culture is not about upskilling the staff it is emotional intelligence training for the leader"

"Either you run the business, or the business will run you"

"If a business is underperforming, then the assumptions are wrong"

"A “Wait and See” approach to an external factor is not strategic"

"Relationship Awareness: How do people interpret your business’s story"

"Strategy is the highest level of a plan"

"The goal of having a strategic document is very un-strategic"

"If you do not communicate the strategy to staff, you are ensuring you will waste their genius"

"A 3% budget increase is a timid goal in a business environment where timidity/ irresoluteness loses"

"Moves and countermoves are not quite strategic"