Remember the guy in the 80s walking around with a boombox on his shoulder? Why'd he do that? Because it told a story about who he was. Expressing yourself is big business.

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

There is no sale without the story; no knockout without the setup.

Use every customer point of contact to weave stories about who you are and what your brand stands for.