As the unexpected becomes ordinary, the spotlight shifts once again to land where your brain thinks it will get more informational bang for the attentional buck.

Words in the head are sticky and social creatures – when you finally pull one out, you're liable to get lots of bits of meanings that have rubbed onto them as a result of their palling around with other words.

Learning to be aware of what you unconsciously know may depend on a line of focused effort and specialized knowledge and even some measure of aptitude, but actually learning it may be effortless, automatic, and require very little of what we normally think of as intelligence.

Every question was also an opportunity to create an impression that would guide how all subsequent answers to questions got interpreted.