A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.

When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.

If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.

Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.

• Everyone is better than you at something. If you have a tough time accepting others, it’s probably because you think you’re superior to them. However, you’re not superior to every person in every way.

Inertia. Guy’s law of enchantment: “People at rest will remain at rest, and people in motion will keep moving in the same direction unless an outside enchanter acts upon them.

Remember that nobodies are the new somebodies.