Let yourself be enchanted in small ways.

Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.

The greater the difficulty of the change, the greater the need for enchantment. Factors that cause friction include expense, risk, and “politics.” If a change is a big deal, then it’s a big deal to make it happen.

Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.

Inertia. Guy’s law of enchantment: “People at rest will remain at rest, and people in motion will keep moving in the same direction unless an outside enchanter acts upon them.

Great companies start because the founders want to change the world... not make a fast buck.

The best reason to start an organization is to make meaning; to create a product or service to make the world a better place.

Evangelism is selling a dream.

People who earn the label "creative" are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.