Advertising is legalized lying.

I don't think you fully appreciate the importance of Illusion in life, the Essential Nature of Lies and Deception of the body politic.

No. I cannot expect you to believe it. Take it as a lie--or a prophecy. Say I dreamed it in the workshop. Consider I have been speculating upon the destinies of our race until I have hatched this fiction. Treat my assertion of its truth as a mere stroke of art to enhance its interest. And taking it as a story, what do you think of it?

An animal may be ferocious and cunning enough, but it takes a real man to tell a lie.

Heresies are experiments in man's unsatisfied search for truth.

Dragging out life to the last possible second is not living to the best effect. The nearer the bone, the sweeter the meat. The best of life, Passworthy, lies nearest to the edge of death.

Lies are the mortar that binds the savage individual man into the social masonry.

I believe that now and always the conscious selection of the best for reproduction will be impossible; that to propose it is to display a fundamental misunderstanding of what individuality implies. The way of nature has always been to slay the hindmost, and there is still no other way, unless we can prevent those who would become the hindmost being born. It is in the sterilization of failure, and not in the selection of successes for breeding, that the possibility of an improvement of the human stock lies.

The Social Contract is nothing more or less than a vast conspiracy of human beings to lie to and humbug themselves for the general Good. Lies are the mortar that bind the savage individual man into the social masonry.