When many people become bonded into one self, as an endogroup, an artificial person is created as an ideal. This endogroup ideal, or endo-ideal becomes the group. Its identity is adopted by every member of the group and the individuals also become the endogroup. The group identity subsumes the self for all except the endo-ideal, creating a special subset of reality which here we will call an endoreality.

The answer to the riddle posed by identity groups is that they are one entity and their identity is that of their ideal. There can be no shared identity among people, as each person is unique.

A self is not consciousness and a self is not life. A self is the unique positioning of an individual relative to society. Self is a wholly social creation.

The field of psychology has been less than successful at explaining human behaviour. It has been far less successful at establishing a normative ideal for human development.