I like to come up first of all with a free idea, thinking about and obviously understanding what is necessary for it to become a car.

The car is the most regulated thing in the world. It's more complicated to make a car than it is to send a rocket to space.

You know what? Starting a car company is risky.

Any car designer always dreams about designing their own car - if they say they don't, they're lying... For me, it was never about starting my own company just to make another car.

I used to have to pick up the phone and talk to people who placed orders for the car. When you reach a certain size, you need to have processes in place.

My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with.