Every kid has a toy that they believe is their best friend, that they believe communicates with them, and they imagine it being alive, their toy horse or car or whatever it is. Stop-motion is the only medium where we literally can make a toy come to life, an actual object.

Kids love to be scared - there's way to do it right, and ways to do it wrong.

Unless you have kids, you actually have no idea what kids are watching on TV these days.

There's always kids who become stop motion animators. I get stuff all the time. They put it on YouTube. It's exciting to see.