Of course retailers don't want rain today. It just sours the mood of shoppers. But if there's stuff that people really want to buy today, they'll still go out and get it,

From a very simplistic point of view, consumers will probably start to see better prices and better quality of goods. When the quality and price is right, consumers shop more frequently and they buy more.

We'll have to see if these measures also will induce consumers to buy more in the second half of the year,

They had a free lunch and now they have to buy dinner.