We believe that Starbucks can ultimately change the rules of the game for film marketing and distribution.

Over the past year we viewed countless films and spoke with numerous studios in pursuit of finding the perfect film. Just as we have demonstrated with music we believe that Starbucks can ultimately change the rules of the game for film marketing and distribution.

We believe that we are still in the very early days of Starbucks growth cycle and that we can surpass 20,000 Starbucks stores worldwide,

I really believe that you cannot use the stock market as a proxy for the economy.

This partnership brings together two great, well-respected brands, which we believe benefits both Starbucks customers and The New York Times readers,

They can look forward to us introducing them to the movie in a fun, experiential way. We believe that Starbucks can ultimately change the rules of the game for film marketing and distribution.

This may sound a bit naive, but I got here by believing in big dreams.