In sum, thought and reflection have been rendered thoroughly pointless by the circumstances in which modern men and women live and act.

I describe a world with no exit, convinced that God accompanies man throughout his history .

Journalistic content is a technical complex expressly intended to adapt man to the machine.

It is not true that the perfection of police power is the result of the state's Machiavellianism or of some transitory influence. The whole structure of society of society implies it, of necessity. The more we mobilize the forces of nature, the more must we mobilize men and the more do we require order

The most favorable moment to seize a man and influence him is when he is alone in the mass. It is at this point that propaganda can be most effective.

there is a limited elite that understands the secrets of their own techniques, but not necessarily of all techniques. These men are close to the seat of modern governmental power. The state is no longer founded on the 'average citizen', but on the ability and knowledge of this elite. The average man is altogether unable to penetrate technical secrets or governmental organization and consequently can exert no influence at all on the state.

Propaganda must not concern itself with what is best in man - the highest goals humanity sets for itself, its noblest and most precious feelings. Propaganda does not aim to elevate man, but to make him serve. It must therefore utilize the most common feelings, the most widespread ideas, the crudest patterns, and in so doing place itself on a very low level with regard to what it wants man to do and to what end. Hate, hunger, and pride make better levers of propaganda than do love or impartiality.

Science brings to the light of day everything man had believed sacred. Technique takes possession of it and enslaves it.

because of the myth of progress, it is much easier to sell a man an electric razor than a straight-edged one.