La technique se développe de façon indépendante, en dehors de tout contrôle humain.

Modern technology has become a total phenomenon for civilization, the defining force of a new social order in which efficiency is no longer an option but a necessity imposed on all human activity.

The computer is an enigma. Not in its making or its usage, but because man appears incapable of foreseeing anything about the computer's influence on society and humanity. We have most likely never dealt with such an ambiguous apparatus, an instrument that seems to contain the best and the worst, and, above all, a device whose true potentials we are unable to scrutinize.

For when man is faced with a curse he answers, "I'll take care of my problems." And he puts everything to work to become powerful, to keep the curse from having its effects. He creates the arts and the sciences, he raises an army, he constructs chariots, he builds cities. The spirit of might is a response to the divine curse.

Human life as a whole is not inundated by technique. It has room for activities that are not rationally or systematically ordered. But the collision between spontaneous activities and technique is catastrophic for the spontaneous activities.

What we are witnessing at the moment is a rearrangement of the world in an intermediate stage; the change is not in the use of a natural force but in the application of technique to all spheres of life.

The qualities which technique requires for its advance are precisely those characteristics of a technical order which do not represent indivisual intelligence...The individual, in order to make use of technical instruments, no longer needs to know about his civilization.

It is the multiplication of men who are exluded from working which provokes war. We ought at least to bear this in mind when we boast of the continual decrease in human participation in technical operations.

Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.