"When you can't win by being better, you can win by being different."

"The amount of time you have been performing a habit is not as important as the number of times you have performed it."

"Environment is the invisible hand that shapes human behavior."

"Trying to pump up your motivation to stick with a hard habit is like trying to force water through a bent hose. You can do it, but it requires a lot of effort and increases the tension in your life. Meanwhile, making your habits simple and easy is like removing the bend in the hose. Rather than trying to overcome the friction in your life, you reduce it."