4 Quotes by Jean Baudrillard about advertising

  • Author Jean Baudrillard
  • Quote

    This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion

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  • Author Jean Baudrillard
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    One knows that the social can be dissolved in a panic reaction, an uncontrollable chain reaction. But it can also be dissolved in the opposite reaction, a chain reaction of inertia, each micro-universe saturated, auto-regulated, computerized, isolated in automatic pilot. Advertising is the prefiguration of this: the first manifestation of an uninterrupted thread of signs, like ticker tape—each isolated in its inertia.

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  • Author Jean Baudrillard
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    The aura of our world is no longer sacred. We no longer have the sacred horizon of appearances, but that of the absolute commodity. Its essence is promotional. At the heart of our universe of signs there is an evil genius of advertising, a trickster who has absorbed the drollery of the commodity and its mise en scène. A scriptwriter of genius (capital itself?) has dragged the world into a phantasmagoria of which we are all the fascinated victims.

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