We are doing business in the empowerment age. It is our job to empower our customers to choose us. The moment you tell them to choose you, they will back up. The moment you tell someone to trust you, they won’t.

Strive to be bored is a contradictory statement for most entrepreneurs. But we have to strive to be bored to make space for more if we want to grow our business.

Putting a stake in the ground that you’re self-employed is important. It’s the only term that accurately portrays your lifestyle and your business model.

Having a successful life and business requires that we first learn who we are, then do what we have to do in order to have what we want.

We used to build businesses with all effort and hard work. Today, we create businesses by paying attention to what the market wants and co-creating with those we serve.

We don’t let go of something until the benefits of what’s ahead are greater than what we’ve been holding on to.

Build systems for the business to come, not the business you have.

The biggest risk is not in what you build. It is in not supporting what you build.

To create success in your business, you have to protect your capacity to serve others by learning to work efficiently and effectively.