"Leaders have the power to light up or extinguish the cultural flame of a company."

"Be the accelerant. You have the power to light up the cultural flame of the company. It’s not going to happen because of programs, processes, tools, branding or the product itself; focus on the culture and light it up!"

"Own the place. Act as if you started (or own) the business; this will create added focus, commitment, inspiration and guidance to crafting the right culture."

"Light the fire. An established culture needs to be catered to, amped up and perpetuated for the future. Regardless of the state of the culture, take it to “Eleven”."

"Small businesses and large corporations alike reap huge rewards from a great company culture."

"You can be the catalyst that sparks a cultural flame."

"Aspire to be the leader your team wants and the brand deserves."

"Whatever your level of leadership, use your influence to move the company from strategy-based to culture-focused."

"Even if your company is experiencing good times now, the business will eventually be at risk if the leadership culture is not strong or aligned."

"Strong cultures are to organizations what breathing life-giving oxygen is to the body, while weak ones are like poisonous carbon monoxide. Don’t ignore the cultural health of the business."