"Being a leader on a quest to amp up your company’s culture might be one of the hardest things you will ever do, but the journey is so worth it. It can be life-changing."

"Surround yourself with the right people and you’ll have the right culture."

"The greatest accelerant to a cultural flame is leadership."

"Now and forever, culture is only as strong or weak as the employees that make up the organization."

"The desired behaviors will produce the desired culture. Employ the right brand ambassadors and you create a culture that rocks."

"Choose people over process. Many adjustments can be made to an organization’s systems, but changes are only as effective as the human beings making them happen."

"Consumers experience and come to know a company’s culture because of the consistent, widely shared, collective behaviors of the internal team."

"Don’t get stuck in the past. Celebrate the company’s history (heritage), but focus primarily on the present and future (culture)."

"Are you surrounded by rock stars or lip-synchers?"

"Culture change starts on the inside."