Even if your company is experiencing good times now, the business will eventually be at risk if the leadership culture is not strong or aligned.

Strong cultures are to organizations what breathing life-giving oxygen is to the body, while weak ones are like poisonous carbon monoxide. Don’t ignore the cultural health of the business.

Being a leader on a quest to amp up your company’s culture might be one of the hardest things you will ever do, but the journey is so worth it. It can be life-changing.

Surround yourself with the right people and you’ll have the right culture.

The greatest accelerant to a cultural flame is leadership.

Now and forever, culture is only as strong or weak as the employees that make up the organization.

The desired behaviors will produce the desired culture. Employ the right brand ambassadors and you create a culture that rocks.

Choose people over process. Many adjustments can be made to an organization’s systems, but changes are only as effective as the human beings making them happen.

Consumers experience and come to know a company’s culture because of the consistent, widely shared, collective behaviors of the internal team.