Don’t get stuck in the past. Celebrate the company’s history (heritage), but focus primarily on the present and future (culture).

Are you surrounded by rock stars or lip-synchers?

Culture change starts on the inside.

Put in the work. Sustainable culture change takes time, patience, persistence, know-how and passion, but it’s not impossible and it’s completely worthwhile.

Embrace personal culture shifts. Look at every experience as something that happens for you, not to you.

Embracing experiences as opportunities allows us to bring fresh perspectives to the party. And that can be incredibly empowering.

Love your brand. Commit to growing with a company that has value orientation aligned with yours.

Are you madly in love with your brand? If you are not completely gaga about the company, then why are you there?

Become a culture catalyst. While protecting the company’s heritage, take bold risks that other people only dream about or are too scared to try.