The power of your story may not lie in its drama, but in its absolutely perfect relationship to your cause.

Advocating well with a personal story is not a call to simply “Insert Story Here.

The space between the private and the public is the nexus of the personal and the social, if not political. It’s where we meet the strong or subtle cultural censors who attempt to define what community, race, class, or gender can or cannot speak, to tell us which stories are told and valued and which are not. In short, it’s where we’re reminded of the power of personal stories and the power of the storyteller.

The enormity of problems like hunger and social injustice can certainly motivate us to act. We can be convinced logically of the need for intervention and change. But it is the story of one individual that ultimately makes the difference—by offeringliving proof.

Personal stories have the power to move people from apathy to empathy to action.

Be an advocate for the people and causes important to you, using the most powerful tool only you have—your personal stories.

It’s not by story alone that successful advocates urge others to take action. Advocating with our personal stories takes a specific kind of preparation. It requires practice with elements of persuasion, public speaking, media interview skills and storytelling—not to mention healthy does of fortitude and commitment.

You may have come to advocacy on your own, it may be part of your job or you may have been asked to “put a face” on a campaign by serving as its spokesperson. You may be acting as a lone crusader or as part of a larger advocacy effort. Either way, you share an objective with all other advocates: to have your story move audiences from apathy to empathy to action.