Where it is going to be tricky is in the gray area. That's where we will earn our keep. Where it's something unethical, but maybe not illegal, we want to put companies on notice that we're going to shine a light on them.

For too long, unscrupulous companies have made millions of dollars infecting our computers with malicious software. This is so dangerous because there are intruders in your house, but you don't know that they are in there or how they got there.

For too long, these companies have been able to hide in the shadows of the Internet. What we're after is a more accountable Internet.

We do have companies in mind but we are not going to name names off the bat.