The long-term thinkers who are quick on their feet realize the opportunities before they are ever spoken of on the news. They are able to not only understand the tides of opinion and desire, they are the ones creating these ripples in the first place.

At the heart of each change within the fall of an industry lies consumer demand. It’s up to businesses to interpret the changing tides of opinion and desire, and cater to them.

With progress comes a race for innovation, and it is up to you as a business owner to be on the front lines. That's why it's imperative to ask yourself whether you're in business to serve your customer, or if you’re around to serve your industry.

Rather than shooting for the moon ourselves, sometimes we have to first create the system that can facilitate others to get there. Worse case, you might not land on the moon…but even reaching the stars is one hell of an accomplishment.