Customers first, always

Whether the grand challenge you plan to address is global in nature or affects only your industry, what’s clear is this: if you don’t address it, someone else will

Where can you be extraordinary? What commitment can you make to solve a huge problem for the masses?

What can you gamify to make it more fun, addictive, and effective?

To succeed, you must adopt a mindset that is open to exploration and continually searches for (unmet) customer needs and contextual changes in the business, technology, regulatory, and competitive landscape

Shifts start as small moves inside an existing business model that evolve into entirely new ways of creating value and relevance

Create new ways to reach your customers

Ensure that value is created for all stakeholders – customers, employees, partners, society, and investors – simultaneously