Fashion does not have to prove that it is serious. It is the proof that intelligent frivolity can be something creative and positive

Never use the word “cheap”. Today everybody can look chic in inexpensive clothes (the rich buy them too). There is good clothing design on every level today. You can be the chicest thing in the world in a T-shirt and jeans — it’s up to you.

A respectable appearance is sufficient to make people more interested in your soul

Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs

You cannot fake chic but you can be chic and fake fur