"We need to reimagine business around new ideas of value, and to understand what value means when it’s about an integrated you in an integrated world."

"The Tech Humanist mindset is about aligning your business goals with broader human goals so that the more you succeed, the more you bring humanity with you."

"The key to human-centric digital transformation is knowing your business purpose so you can fulfill it more meaningfully at scale."

"The future of humanity depends not on benevolent robots but on benevolent businesses."

"The Tech Humanist approach is an attempt to make the world better by making technology better—better for business and better for humans."

"The Tech Humanist proposal is to ensure that business objectives and human objectives are as aligned as possible so that as automated experiences scale, they scale human values with them, and a sense of what is meaningful to humans surrounds us."

"I’m not here to say that analytics are bad. I’m here to say that analytics are human. Or at least, they represent the real needs and genuine interests of actual human beings; they’re proxies for people. And as such, we are honor bound to be respectful with them, to consider them with nuance and care, to let them guide us toward creating experiences of delight or at least outcomes that fulfill mutual needs, not to use them, manipulate them, and exploit them."

"Analytics are people. And relevance, in terms of offering targeted messages and experiences, is a form of showing respect for your customer’s time and interests. So is discretion regarding their privacy."

"The best way for marketing to “know the customer” now is to truly function as a knowledge center, iterating through efforts to connect with customers, optimizing for insight, seeking to create more meaningful relationships with customers by getting clearer and clearer about what different people value for different reasons."

"Our need to be shown respect can override our appreciation for things like efficiency, simplicity, or even low cost."