"To consider meaning at any level implies a search for the depth and dimensions of what is significant, what truly matters."

"The meaningful design of experiences in physical space now regularly overlaps with the meaningful design of experiences in digital space."

"That’s perhaps the easiest way to distill what makes something (especially an experience, in this case) meaningful: the ease with which it fits into our idea of purpose and aligns with what is relevant to us."

"And all of it generates a data trail. All of it is trackable somewhere at some level, and much of it is traceable to this location."