Many highly talented, brilliant, creative people think they’re not — because the thing they were good at at school wasn’t valued, or was actually stigmatized.

Creativity is as important as literacy and numeracy, and I actually think people understand that creativity is important - they just don't understand what it is.

All children start their school careers with sparkling imaginations, fertile minds, and a willingness to take risks with what they think,

If you're running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it's an advertising company or whether you're running a hospital.

Creativity, as I see it, is the process of putting your imagination to work. It's been defined rather simply as applied imagination. That's not a bad way to think about it.

We think about the world in all ways we experience it ; we think visually, we think in sign, we think kinesthetically, we think in abstract term, we think in movement. Creativity is the process of having original ideas that have value.

It is often said that education and training are the keys to the future. They are, but a key can be turned in two directions. Turn it one way and you lock resources away, even from those they belong to. Turn it the other way and you release resources and give people back to themselves. To realize our true creative potential-in our organizations, in our schools and in our communities-we need to think differently about ourselves and to act differently towards each other. We must learn to be creative.