We shall see that magic does not deny truth, it positively embraces truth as a crutch to assist belief, but it equall embraces falsehood - and that makes it unacceptable in scientific culture. Magic embraces goodness, but it also embraces evil - and that makes it disreputable in religious eyes. Magic embraces beauty and it also embraces ugliness - and that can make it seem kitsch or 'cheesy' in artistic eyes.

Instant gratification is no more essential to magical culture than bigotry to religious culture or psychopathy to science, and yet times of magical revival do go hand in hand with a rise in individualism

Religion seeks to lift us from everyday matter towards spirit, while magic seeks rather to bring spirit down into everyday matter. While religion often reflects a 'quest for meaning', magic is more about 'sowing seeds of meaning'.

A distinction was drawn between the scientific use of language - where a word is chosen for the meaning it has - and the magical use of language for the meaning a word conveys or transports

Religious culture is the one that defines a game and sets the rules; Scientific culture is the one that tests the rules; Arts culture is the one that breaks the rules; and Magical culture is the one that plays by the rules, but knows it is "just a game".

Religion and Science are paths of denial, in the sense that a scientific statement should be one capable of being disproved, while a religious statement should be capable of being disbelieved.