Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.

Let us remember that animals are not mere resources for human consumption. They are splendid beings in their own right, who have evolved alongside us as co-inheritors of all the beauty and abundance of life on this planet

A reduction of meat consumption by only 10% would result in about 12 million more tons of grain for human consumption. This additional grain could feed all of the humans across the world who starve to death each year- about 60 million people!

We generally accept that it's natural for carnivorous wild animals to kill other animals in order to live. But people don't often think (or even know) about the extraordinary and unnatural suffering that humans inflict on the animals that we freely harvest for food, with the help of modern high technology and the animal food sciences.

Often, the greater our ignorance about something, the greater our resistance to change.

Dominion does not mean domination. We hold dominion over animals only because of our powerful and ubiquitous intellect. Not because we are morally superior. Not because we have a "right" to exploit those who cannot defend themselves. Let us use our brain to move toward compassion and away from cruelty, to feel empathy rather than cold indifference, to feel animals' pain in our hearts.

Hunting and fishing involve killing animals with devices (such as guns) for which the animals have not evolved natural defenses. No animal on earth has adequate defense against a human armed with a gun, a bow and arrow, a trap that can maim, a snare that can strangle, or a fishing lure designed for the sole purpose of fooling fish into thinking they have found something to eat

Human beings are a part of the animal kingdom, not apart from it. The separation of "us" and "them" creates a false picture and is responsible for much suffering. It is part of the in-group/out-group mentality that leads to human oppression of the weak by the strong as in ethic, religious, political, and social conflicts.