Having the ability to be brutally honest with yourself is the greatest challenge you face when creating a business model. Too often we oversell ourselves on the quality of the idea, service, or product. We don't provide an honest assessment of how we fit in the market, why customers will buy from us, and at what price.

Business is the marketplace of ideas.

I can turn an idea into a business before you know it's going to be important. My first step will blow by you.

What I’ve learned is that if you really want to be successful at something, you’ll find that you put the time in. You won’t just ask somebody if it’s a good idea, you’ll go figure out if it’s a good idea.

The idea that growth equals profitability is a misconception. If you can't afford the financial or qualitative side of growth, it can just as easily put you out of business.