Photography is the simplest thing in the world, but it is incredibly complicated to make it really work.

Everyone is a photographer now, remember. That's the great thing about photography.

The knack is to find your own inspiration and take it on a journey to create work that is personal and revealing.

We are drowning in images. Photography is used as a propaganda tool, which serves to sell products and ideas. I use the same approach to show aspects of reality.

There are two parts to the process: taking the picture and finding ways of using it.

With photography, I like to create a fiction out of reality. I try and do this by taking society's natural prejudice and giving this a twist.

All photography is propaganda.