Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.

Corporate strategy is usually only useful if you get people engaged with helping you to make it work.

Strategy is about shaping the future.

Strategy is not really a solo sport – even if you’re the CEO.

A great strategy meeting is a meeting of minds.

Strategy and culture should have breakfast together.

We need to move from comparative advantage to perpetual advantage...

Following the rules of your industry will only get you so far.

With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.