The psychology of individual creativity is about at least three different things. First, creativity is about thinking differently. Second, creativity is about feeling differently. Third, creativity is about focusing, or committing, differently.

The true parents of creativity are curiosity and necessity.

Before innovation - or practical creativity - there is insight. You must see the world differently.

Plug into the anti-obvious power of the rebel. Or get those opposing minds to plug into your purpose, to solve your problem, to reimagine your process.

If there are no new ideas, there is no innovation. And if there is no creativity, there are no new ideas.

Problem-insight precedes solution insight. Someone has to recognise a problem before they start to solve the problem...