The psychology of individual creativity is about at least three different things. First, creativity is about thinking differently. Second, creativity is about feeling differently. Third, creativity is about focusing, or committing, differently.

The true parents of creativity are curiosity and necessity.

Before innovation - or practical creativity - there is insight. You must see the world differently.

If there are no new ideas, there is no innovation. And if there is no creativity, there are no new ideas.

Innovation can start with wanting what does not yet exist - and finding a solution - or seeing what does not yet exist - and finding an opportunity.