PR is everything and everywhere. PR is the King and the Slave, the Game Changer and the Boss, the revolution! Indeed, the Global PR Revolution!

We do need these two words, “public” and “relations”—and, of course, those words are still extremely important.However, those 3 billion people who are social media users are all dealing with “relations,” and everything has become “public”!With social media, everything has been “public” for quite a while now; there is nothing “nonpublic” anymore.

Freedom of speech is priceless to me. So is the freedom of expres- sion of thoughts and beliefs as an expression of yourself, the free- dom of showing that you are different, the freedom of being the force motivating people around you, and the freedom of being motivated by the successes of others.

At the very beginning, when the PR industry was invented, some 110 years ago, about 95 percent of the relations in politics and in busi- ness were hidden from the public—only the convenient information was made available, no more than 5 percent.

Nowadays, some 60–70 percent of our clients turn to us as PR consultants—and it seems to be exactly the same everywhere in the world—for two main reasons: crisis management and reputation management.

The PR environment has been changing like a taximeter on a high-speed highway, and I could hardly fix the price—not the finan- cial one, but the creative and the communications one. It had been changing literally every week, day, and hour.

The freedom of speech is the mother of all those freedoms in the modern democracy. This freedom has completely conquered the new communication technologies.It has also, to a great extent, influenced the dynamic development of this marvelous and ever less predictable industry still known by the name of “public relаtions” (though probably not for long).

Close to four billion human beings plugged into social mediamight be difficult to absorb, but its implications for everything, PR included, are way more profound than the impressive number itself.

p until ten years ago, freedom of speech was primarily in the realm of the professional journalists; but today, with well over three billion users of various social media, freedom of speech has grown into entirely different dimensions.