Our PR business today has increasingly less in common with the business that we used to do just ten years ago, let alone a hundred years ago. Pretty soon, it will look nothing like its former self.

Social media have shaken up the PR industry beyond recognition. In fact, social media have caused the first and only real PR revolution in the industry’s more than 100 years of history.

Our instruments of communication have changed, our ways of communication have changed, and, most important, the ownership of media has changed—because now we all own media.

The freedom of speech is the mother of all those freedoms in the modern democracy. This freedom has completely conquered the new communication technologies.

Regardless of how the PR business may have developed over the years, we always used to be a transmission, a sort of bridge, between our clients and their clients.

Today, thanks to the social media revolution, clients actually own media and consequently a platform to express themselves.

First of all, the word “newspaper” doesn’t really exist anymore, because the first part, “news,” is gone from it. What’s left is only “paper.

PR is everything and everywhere. PR is the King and the Slave, the Game Changer and the Boss, the revolution! Indeed, the Global PR Revolution!

Worst Decision is Better Than No Decision!