Our PR business today has increasingly less in common with the business that we used to do just ten years ago, let alone a hundred years ago. Pretty soon, it will look nothing like its former self.

Public Relations? Three billion people who are on social media are dealing with “relations,” and everything has become “public”.

Our instruments of communication have changed, our ways of communication have changed, and, most important, the ownership of media has changed—because now we all own media.

One implication is that we, the people who have been known as PR experts—and still go by that title—have now turned into a combination of publishers, reporters, and editors.

After twenty successful years in journalism, I left it, vividly remembering that “You can achieve a lot with journalism, but you should know exactly when to quit.

With social media, everything has been “public” for quite a while now; there is nothing “nonpublic” anymore.