OK," Josh said evenly, "I've seen men made of mud, I guess I can accept spying rats. Do they talk?" he wondered aloud. Don't be ridiculous," Flamel snapped, "They're rats." Josh really didn't think it was a ridiculous suggestion.

How do you untell something? You can't. You can't put words back in your mouth. What you can do, is spread false gossip ... so people think that everything that's been said is untrue. Include that Stanley is having an affair. It's like the end of Spartacus. I have seen the movie half a dozen times, and I still don't know who the real Spartacus is. And, that is what makes that movie a classic whodunnit.

I don't want somebody sucking up to me because they think I am going to help their career. I want them sucking up to me because they genuinely love me.

Reverse psychology is an awesome tool, I don't know if you guys know about it, but basically you can make someone think the opposite of what you believe, and that tricks them into doing something stupid. Works like a charm.

It's always been Apple's goal to ship something we were proud of and something people would be proud to own, and I think that's still true from thirty years ago.

There have always been people like you, Nicholas Flamel. People who think they know what's best, who decide what people should see and read and listen to, who ultimately try to shape how the rest of the world think and acts. I've spent my entire life fighting the likes of you.