Barack was now surrounded by people whose job was to treat him like a precious gem. It sometimes felt like a throwback to some lost era...

...kids will invest more when they feel they're being invested in. I understood that there was power in showing children my regard.

African American children are significantly more likely to be obese than are white children. Nearly half of African American children will develop diabetes at some point in their lives. People, that's half of our children. ...We can build our kids the best schools on earth, but if they don't have the basic nutrition they need to concentrate, they're still going to have a challenge learning.

We are living in a time where we just don't have enough time. People are rushed. They're over worked, over scheduled. Not enough resources. ...But the thing that I want people to understand in this campaign is that families can make small manageable changes in their lives that can have pretty significant impacts.

Kids who participate in school meal programs get roughly half of their calories each day at school. ... This is an extraordinary responsibility. But it's also an opportunity. And it's why one of the single most important things we can do to fight childhood obesity is to make those meals at school as healthy and nutritious as possible.

Parents have a right to expect that their efforts at home won't be undone each day in the school cafeteria or in the vending machine in the hallway. ...Parents have a right to expect that their kids will be served fresh, healthy food that meets high nutritional standards.

Slowly but surely, we're beginning to turn the tide on childhood obesity in America. Together, we are inspiring leaders from every sector to take ownership of this issue.

We don't need new discoveries or new inventions to reverse this trend. We have the tools at our disposal to reverse it. All we need is the motivation, the opportunity and the willpower to do what needs to be done. ...With this report, we have a very solid road map that we need to make these goals real, to solve this problem within a generation.

For the first time, the nation will have goals, benchmarks, and measureable outcomes that will help us tackle the childhood obesity epidemic one child, one family, and one community at a time,